OUI × Brand Collab
OUI × YOUR BRAND.
A co-branded OUI Performance Tee, sold as a 30-day preorder. Collabs start from $100 (50 tees); €10 per tee goes to the OUI Fund. No upfront fee, no inventory, no risk.
WHAT IT IS
OUI designs, makes, sells and delivers a co-branded OUI Performance Tee. The brand provides a logo and a promo code — collab pricing starts from $100 (50 tees). Customers pay €35.90, of which €10 goes to the OUI Fund. The tee is sold as a 30-day preorder, produced only after the window closes, invoiced from $100 (50 tees), and delivered by OUI.
- No ambassador markup
- No affiliate commission
- No inventory risk
- From $100 for the first 50 tees
HOW IT WORKS
01 · SIGN
Brand and OUI agree the tee, the target and the dates.
One page, no exclusivity — collabs start from $100 (50 tees).
02 · DESIGN & LAUNCH
OUI designs the co-branded tee.
Collab page goes live: 30-day countdown, progress bar (x/target), sizes, quantities and shipping.
03 · PREORDER
The 30-day window opens.
OUI and the brand promote to their audiences.
04 · CLOSE
The window closes.
Exact quantity is known — no estimates.
05 · PRODUCE
OUI produces at ~€5 per tee.
2–4 weeks. Quality controlled by OUI.
06 · INVOICE
Invoice the brand — collab pricing from $100 (50 tees), 15-day terms.
07 · DELIVER
OUI ships every order with tracking.
OUI handles customer service end to end.
08 · REPORT
Report: tees sold, revenue, Fund contribution, coupon uses, content and reach.
09 · REPEAT OR SCALE
Run the next collab, or upgrade to OUI Partner, Event or Wear programs.
BENEFITS
FOR THE BRAND
| No upfront fee | Collabs start from $100 (50 tees). |
|---|---|
| No ambassador markup | No retainer, no exclusivity fee, no hidden margin. |
| No production risk | OUI sources, samples and produces. |
| No MOQ risk | No minimum order — production follows the preorder. |
| No inventory risk | Nothing is made before it is sold. |
| No fulfillment risk | OUI picks, packs and ships every order. |
| No CS risk | OUI handles support, tracking and after-sales. |
| Co-branded tee | Your logo on an OUI Performance Tee, 140–150 GSM. |
| Coupon listed | Your promo code live on the collab page. |
| OUI News coverage | A story on the OUI News desk. |
| Social coverage | Posts across OUI channels. |
| Email coverage | Featured in the OUI newsletter. |
| Players wearing it | OUI team and community in your logo. |
| Content assets | Photos, clips and product shots you can reuse. |
| CRM reporting | Sales, coupon uses and reach in one report. |
| Fund association | Every tee supports the OUI Fund. |
| Event integration | Presence at OUI events and activations. |
| SEO & backlinks | Links from the collab page and news story. |
| Trust transfer | OUI community trust moves to your brand. |
| Measurable ROI | Every unit and every coupon tracked. |
| Lasting asset | The tee and content outlive the campaign. |
| Repeat collabs | Next tee, next season, bigger target. |
| Upsell path | Upgrade to OUI Partner, Event or Wear. |
| Low CPA | A fraction of paid-acquisition cost. |
FOR OUI
| Tee margin | €35.90 retail against ~€5 production. |
|---|---|
| Brand contribution | From $100 for the first 50 tees. |
| €10 to the Fund | Built into every sale automatically. |
| Cash-flow positive | Preorder cash arrives before production. |
| Zero inventory risk | Made only after the close. |
| Preorder validation | Demand proven before spending. |
| Community growth | New audiences via the brand. |
| Email list | New subscribers from brand promotion. |
| Data & CRM | Customers, orders and consent stay with OUI. |
| Content | Photos, video and stories for every channel. |
| Media | Earned reach from the brand's audience. |
| SEO | Collab pages and news links build authority. |
| Credibility | Established brands validate OUI. |
| Social proof | Real players wearing real collabs. |
| Relationships | A direct line to brands for future programs. |
| International reach | Brands bring new countries and clubs. |
| Upsell path | Collab → Partner → Event → Wear. |
| Fund growth | Every tee compounds the OUI Fund. |
FOR THE PLAYER
| Exclusive tee | Only exists through this brand collab. |
|---|---|
| Fund impact | €10 per tee to community projects. |
| Identity | Wear the collab, represent both names. |
| Discount code | A brand promo code on every collab page. |
| Premium quality | 140–150 GSM performance fabric. |
| Limited edition | 30-day window, then it's gone. |
| Verifiable impact | The Fund contribution is shown per tee. |
| Support the sport | Money returns to clubs, courts and juniors. |
| Pro connection | Tees worn by OUI players. |
| Event access | Collab drops at OUI events. |
FOR THE FUND
| €10 per tee | Predictable revenue on every collab sale. |
|---|---|
| Brand contributions | Collab pricing from $100 (50 tees) adds to the pool. |
| Transparency | Every contribution tracked and published. |
| Impact stories | Each collab funds visible projects. |
| Trust | Brands and players see where money goes. |
| Scalability | More collabs, more funding, no fixed cost. |
| Alignment | Commerce feeds the mission directly. |
| Media | Every collab amplifies the Fund story. |
| Long-term | Self-sustaining funding from products. |
No upfront fee. No inventory. No team. Collabs from $100 (50 tees) — and a campaign the whole ecosystem sees.
THE NUMBERS — 1,000 TEES
| Revenue | €35,900 | 1,000 × €35.90 |
|---|---|---|
| Brand contribution | $2,000 | from $100 per 50 tees |
| Production | −€5,000 | €5 per tee |
| Payment & ops | −€2,000 | €2 per tee |
| Shipping | −€3,000 | €3 per tee |
| OUI Fund | €10,000 | €10 per tee |
| Marketing reinvestment | €14,320 | 80% of what OUI keeps before marketing |
| OUI profit | €3,580 | the remaining 20% |
Fund gets €10,000. OUI reinvests €14,320 in marketing and keeps €3,580 profit. One collab, three winners.
THE OUI FUND IMPACT
Every collab compounds the OUI Fund. Here is where the €10 per tee goes.
- Player grants — direct support for touring players.
- Community clubs — equipment and court funding.
- Youth programs — first rackets and coaching.
- Events — community tournaments in new cities.
- New markets — bringing OUI to new countries.
Brands that collabed with OUI
Real partners, real tees, real impact.
Franklin
WHY THIS BEATS AMBASSADOR / AFFILIATE
| OUI × Brand Collab | Ambassador | Affiliate | |
|---|---|---|---|
| Cost | From $100 (50 tees) | €5,000–15,000 retainer + markup | 10–20% commission |
| Asset | Co-branded tee owned by both | Logo placement | Coupon code |
| Content | Full production + rights | Occasional post | None |
| Community | Shared audiences | One person | None |
| Duration | 30 days + lasting tee | Contract season | Code lifetime |
| Trust | OUI + brand co-signed | Personal | None |
| Fund | €10 per tee | Optional | None |
| OUI revenue | €17,900 before marketing / €3,580 profit | Margins eaten | Unpredictable |
| Inventory risk | None (preorder) | None | None |
| Scalability | Repeat + multi-country | One roster at a time | Passive |
| Exclusivity | One collab, one tee | Often exclusive | None |
70–90% cheaper than an ambassador, with better results.
RULES THAT PROTECT OUI
| Minimum collab: 50 tees ($100) | Fixed collab pricing, never a percentage of revenue. |
|---|---|
| Preorder only | No production before the close. |
| 30-day window | One start, one end, no extensions. |
| OUI produces | The brand never touches production. |
| Invoice after close | Exact quantity, no estimates. |
| 15-day payment | Terms agreed up front. |
| €10 per tee to the Fund | Non-negotiable. |
| No refunds after production | A preorder is a commitment. |
| Logo approved by OUI | Monochrome, quality controlled. |
| OUI owns customer data | The brand gets the report, OUI keeps the CRM. |
THE OFFER IN ONE LINE
A co-branded tee.
30-day preorder.
Collabs from $100 (50 tees).
€10/tee to the Fund.